Memrise Statistics: Revealing Revenue and User Insights

Updated on: November 27, 2023
Memrise statistics

Thanks to its captivating courses and gamified approach, Memrise has cultivated a devoted community of language learners. This article will examine Memrise statistics, exploring the insights and strategies and how all this data information is relevant and an essential resource for understanding how learning platforms are moving today. 

From key statistics that reveal the platform's reach to frequently asked questions that demystify its offerings, this article will guide you to discover new aspects of Memrise. Let's go and learn about its numbers, revenue, user base, and more. 

Memrise Statistics: User Engagement

Memrise user engagement statistics

Users from diverse backgrounds come together to start their language learning. Memrise engages its community, fosters motivation, and creates an interactive environment that propels learners toward linguistic proficiency. 

1. Memrise has over 65 million registered users 

Memrise boasted an impressive user base, with over 65 million registered users worldwide. This number speaks to the platform's popularity and effectiveness in helping learners acquire new languages. Memrise's ability to attract and retain a vast community of language learners underscores its reputation as a leading language learning platform. 

Millions of users have tried Memrise's virtual classrooms in pursuit of multilingual proficiency. By understanding the demographics and motivations of Memrise users, we can learn about the platform's global impact on language acquisition. 

Memrise boasted millions of registered users on its platform, making it one of the most popular language-learning platforms globally. 

2. Memrise is more frequently used by female users

Audience composition analysis can reveal a site's current participation in various audience segments. In this case, 46.79% of its audience is male, while 53.21% is female. Notably, the most representative age group among visitors is 18-24. This data provides valuable insight into the demographics of Memrise users, pointing to the equal gender presence and highlighting the platform's significant appeal among young adults.

Memrise gender distribution

3. Memrise has been downloaded more than 3.9 million times 

With users only in North and Latin America downloading the app 3.9 million times. We also can add to this information that Memrise mobile app reported more than 2.3 million downloads from Google Play and the App Store in Europe, the Middle East, and Africa (EMEA). These are substantial numbers that indicate a widespread interest in the platform for language learning worldwide. 

These download figures reflect Memrise's ability to attract a global user base and its success in offering language learning solutions that resonate with individuals across different regions and cultures. This underscores Memrise's international reach and popularity, with learners in diverse countries finding value in the platform.

4. Yoruba is the most popular language to learn on Memrise, with a growth of 26%.

Memrise's language growth rate depends on various factors, including user acquisition strategies, market demand, competition, etc.

In the US, there was a growing number of people taking an interest in the Yoruba Language Learning Course, which translates into 26% more people learning this language; users are increasingly starting to learn this West African language on Memrise. 

Memrise popular languages

5. 200+ user-generated courses available on Memrise

Memrise's commitment to fostering a dynamic and engaging language-learning community is exemplified by its over 200 user-generated classes. These courses, crafted by earners and experts alike, cover many languages, topics, and dialects beyond the standard curriculum.

This expansive collection of user-generated content shows Memrise's dedication to diversity and inclusivity within its platform. It allows users to learn commonly taught languages and explore lesser-known languages or specialized subjects of interest.

These user-generated courses, regional dialects, niche topics, or specific industry jargon empower learners to tailor their language learning experiences to their unique needs and interests.

Memrise Revenue Statistics

Memrise's financial success can show its impact on the tech world by examining financial stability sources and strategies. Let's understand the financial side of Memrise, uncovering the mechanisms that power this innovative platform and enable it to provide quality language learning experiences to millions of users worldwide.

6. Memrise generates $4 million per month

It is important to note that Memrise's revenue comes mainly from its premium subscription service. This revenue model allows Memrise to offer a significant portion of its language courses for free while providing enhanced features and benefits to paying subscribers. 

The premium subscription offers advantages such as offline course access, unlimited learning, and more advanced features catering to serious language learners. This approach not only keeps Memrise accessible to a wide range of users but also ensures the platform's sustainability and ability to improve its offerings continually. 

7. The App made an estimated $24.5 million in revenue

In 2021, Memrise made significant financial strides, reporting an estimated revenue of approximately $24.5 million, mostly from its premium subscription service. This impressive figure underscores the platform's economic viability and success in the competitive landscape of language learning apps. 

As Memrise continues to thrive and expand, this revenue milestone signifies its enduring commitment to making language learning engaging, accessible, and effective for millions of learners around the globe.

Memrise revenue

Memrise Snapshot 

Memrise is an innovative language-learning platform designed to make acquiring new languages engaging, effective, and enjoyable. The platform offers a wide range of language courses, from popular choices like Spanish, French, and Japanese to lesser-known languages. 

Memrise incorporates multimedia elements, such as videos and audio clips, to enhance the learning experience. Users can track their progress, set goals, and compete with others on leaderboards, making language learning a fun and interactive process.

  • Service: Memrise offers official courses for 23 languages, video clips of phrases used in real life, gamified tests that train your language skills, and personalized reviews. 
  • Founded by: Ed Cooke, Ben Whately, and Greg Detre, three friends who met while studying neuroscience and psychology at Oxford.
  • Learning Technique: The app uses spaced repetition to help you remember words and phrases more effectively and uses game-like features. 
  • In-App Purchases: Memrise offers a free version with most features available, and additional features are offered with membership for $8.49/month, $59.99 for a year ($5.00/month), or $119.99 lifetime. 

Conclusion

Memrise's sustainable revenue model, backed by profitability since late 2016, underscores the platform's stability and commitment to continuous improvement. In a landscape filled with language learning competitors, Memrise has proven itself a contender and a thriving force in the industry.

In the realm of language acquisition, Memrise's main statistics are more than just numbers; they are the keys to unlocking the potential of learners worldwide, providing them with the tools to master new languages and broaden their horizons. 

FAQ 

How does Memrise generate revenue?

Memrise primarily generates revenue through its premium subscription service. While many language courses and features are free, Memrise offers enhanced benefits to paying subscribers, contributing significantly to its revenue.

Can you provide more details about Memrise's premium subscription service?

Memrise's premium subscription, known as Memrise Pro, offers several advantages, including offline course access, unlimited learning, and advanced features. It is available through a monthly or annual subscription plan.

How many registered users does Memrise have?

By 2021, Memrise had over 60 million registered users. 

Is Memrise's user base growing, and at what rate?

Information regarding the growth rate of Memrise's user base may vary and change over time. The App made an estimated $24.5 million in revenue in 2021, a 7% increase year-on-year. 

How does Memrise compare to its competitors regarding revenue and user numbers?

Memrise competes with other language learning platforms like Duolingo and Babbel. Each platform has its revenue model and user base. Duolingo has recently gone public with its IPO on the NASDAQ, and Babbel is planning an IPO on the Frankfurt Stock Exchange. 

Related articles

  1. Memrise Review
  2. Babbel Statistics
  3. Duolingo Statistics
Carolina is a skilled content strategist and storyteller with over 7 years of experience in language education and the development of engaging learning materials. Leveraging her background in linguistics and scriptwriting, she crafts immersive stories and content that help language learners grasp new concepts. Carolina's work in the film and media industries allows her to bring a creative lens to language instruction and utilize multimedia tools to connect with diverse learners.