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to maximize
Ils veulent minimaliser les dommages. Nous, on veut les maximaliser.
See, their job is to minimize damages, and ours is to try and maximize them.
Le but des sociétés est de maximaliser le profit et la part de marché et elles ont aussi un but pour leur cible, à savoir la population.
The goal for the corporations is to maximize profit and market share. And they also have a goal for their target namely the population.