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English word slogan comes from Proto-Indo-European *slowgo-, Proto-Indo-European *slowgʰos, Old Irish (to 900) gairm, Proto-Indo-European *slowgʰo-, and later Proto-Celtic *slougos (Troop, army.)
*slowgo- (Proto-Indo-European)
*slowgʰos (Proto-Indo-European)
gairm (Old Irish)
*slowgʰo- (Proto-Indo-European)
*slougos (Proto-Celtic)
Troop, army.
slóg (Scottish Gaelic)
slóg (Old Irish)
(by extension) throng, crowd, company, assembly. Army, host.
sluagh-ghairm (Scottish Gaelic)
slogan (English)
(advertising) A catch phrase associated with the product or service being advertised.. (obsolete) A battle cry (original meaning).. A distinctive phrase of a person or group of people.